COAST AUSTRALIA

COAST AUSTRALIA

For the 3rd Season of the hugely successful travelogue show Coast Australia on HISTORY channel Australia, the promo campaign was firmly focused on the drone photography that the production team shot over a few month whilst travelling to each location. The idea was to offer a new perspective of the Australian Coast to the HISTORY viewer by taking them high up to places they would never go. The promo proved to be highly successful on-air, online and on social media and ratings were propelling Coast to be the top factual programming of the channel.