Branding, Broadcast, UX, Photography, DesignSven MuellerCreative Direction, Art Direction, Copywriting

MOVEMENT

Branding, Broadcast, UX, Photography, DesignSven MuellerCreative Direction, Art Direction, Copywriting
MOVEMENT

In 2013, MTV Australia and the Museum of Democracy at Eureka (M.A.D.E.) teamed up to create MOVEMENT, a multimedia pro-social campaign designed to give Australian Millennials a platform to find a representative voice for their generation.  The aim of MOVEMENT was to highlight issues that matter to Millennials, find a leader to represent their views, and lead social action to impact the future of Australia.

The creative was based on 8 Millennials reflecting Australian youth and the main image became the mixture of all of them. The logo followed the composition of the sliced key visual and transports a sense of movement & dynamism.