With so much misinformation out there about 5G, we introduced ABC satirist and presenter Mark Humphries as 5G Chief Investigator to get to the bottom of things. I directed and produced the social media series for Telstra.

The 5G Chief Investigator was a hugely successful social campaign. We saw strong engagement from start to finish, driving supportive feedback and overwhelmingly positive sentiment, with an engagement rate of around 500% above benchmark. The campaign reached just over 2.5 million combined social media users, generated an enormous response of 22,500 reactions (of which 97% were positive), 14,000 comments, and 6,000 shares and was covered by numerous media outlets such as SMH, The Guardian, Mumbrella, B&T and AdNews.

5G Chief Investigator Teaser

5G Investigator Coronavirus

Link to full series: https://exchange.telstra.com.au/get-the-facts-on-5g-eme/