The Optus One 80 project was a joint venture between MTV and Optus aiming to unearth new talent in film and media production.

In the fifth year running we decided to give the brand a complete makeover, including a new on air campaign & redesigned graphic package for On- and Off- Air. As the campaign stretched over 3 phases within of 8 months, we had to come up with highly versatile assets and compelling creative which would not get tiresome.